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World of Warcraft, often referred to as WoW, is a massively multiplayer online role-playing game (MMORPG) by Blizzard Entertainment, a subsidiary of Activision Blizzard. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994. World of Warcraft takes place within the Warcraft world of Azeroth, approximately four years after the events at the conclusion of Blizzard's previous Warcraft release, Warcraft III: The Frozen Throne. Blizzard Entertainment announced World of Warcraft on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the Warcraft franchise.
The first expansion set of the game, The Burning Crusade, was released on January 16, 2007. The second expansion set, Wrath of the Lich King, was released on November 13, 2008. The third expansion set, Cataclysm, was announced at BlizzCon 2009, and will be released December 7, 2010. At BlizzCon in October 2010, lead producer J. Allen Brack announced that there would be a fourth expansion set for the game, even though the developers don't yet know what it will be about.
With more than 12 million subscribers as of October 2010, World of Warcraft is currently the world's most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. In April 2008, World of Warcraft was estimated to hold 62 percent of the MMORPG subscription market.
World of Warcraft requires a subscription fee to be paid to allow continued play, with options to pay in one month, three month or six month blocks, although timecards of varying length are available both online and from traditional retailers. Expansion packs are also available online, although are again available from traditional retailers. As the game client is the same regardless of the version of World of Warcraft the user owns, the option to purchase the expansion online was added as it allowed quick upgrade.
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